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NextWidgets was started in Zurich, Switzerland, with the goal of developing the next generation of e-commerce extensions suitable to reach the newest areas of the Internet created by the assurgence of the Social Web as well as the rapid growth of Video and Mobile.

As a recognized innovator, NextWidgets was accepted into the ‘CTI Start-up’ program in 2010, a Swiss federally funded program for high-potential start-ups in Switzerland. NextWidgets is also a member of the Microsoft BizSpark program, developed to support high-potential startups with Microsoft development tools and services. NextWidgets has been recognized in numerous conferences and press articles as a pioneer in transactional advertising and Facebook commerce technology.